60 years later, Jim Henson’s Muppet coffee ads are still a hit

Okay, let’s received by means of the listing of how the muppet Wontkins is murdered for not liking Wilkins Coffee:




Thrown from a tree.

Home bomb.

Crushed by the Washington Monument.

Tossed from a airplane.

Stomped by a big foot.

Electrical chair.

It’s not a complete listing, but it surely does convey the extent of cartoonish brutality in these Fifties ads created by Jim Henson for the now-defunct coffee model Wilkins Coffee. The spots starring two muppets—Wilkins and Wontkins—received a complete new lease on life over the weekend, getting handed round Twitter like loopy greater than 60 years after they initially aired.


Based on a 2019 Washington Post story, the spots resulted in a 300% improve in gross sales for Watkins Coffee, and the corporate bought 25,000 pairs of vinyl Wilkins and Wontkins puppets in 1958.

Between the brief format video and branded merchandise, Wilkins would slot in simply effective within the TikTok period of 2021. Simply don’t take into consideration bringing these two muppets out of retirement. In that very same Washington Put up story, it recollects a commerce present again in 1992 the place a advertising and marketing government was making an attempt to pitch Wontkins and Wilkins as potential mascots for cereal or snack meals ads. Henson’s widow Jane allegedly reacted in a approach that might make ol’ Wilkins proud—by throwing a punch.