5 refreshing ways to reach out to recruiters

With the continued international pandemic making a more difficult, aggressive job market, the onus rests on candidates to proactively discover ways to stand out to hiring managers in what’s an employers’ market.

Throughout atypical occasions, getting the eye of a supervisor is difficult sufficient, however now, differentiating your self from the competitors is much more tough with a scarcity of in-person interactions.

Listed here are 10 distinctive ways you’ll be able to reach out to others that transcend merely sending a canopy letter and résumé with out coming throughout as gimmicky or unprofessional.


Ship a video message

Assembly face to face typically allows you to create a stronger reference to somebody. However when that’s not an possibility, contemplate sending a personalised prerecorded video message as a substitute. Video platforms resembling Loom, Vidyard, or Bonjoro permit you to simply create a easy video introduction that permits others to shortly put a face to your title.

For instance, you could possibly create a brief video explaining why you’re desirous about a selected firm and why you’ll you be an important match, says Biron Clark, founding father of Profession Sidekick. “A candidate used this tactic to strategy me final 12 months. Whereas they didn’t find yourself having the precise technical ability set, the video caught my consideration instantly and prompted me to arrange a cellphone interview lower than 48 hours later.”

Attend a web based occasion

In lieu of in-person recruitment occasions, corporations are having to get extra artistic with buyer, group, and candidate engagement. This consists of internet hosting on-line occasions, company-sponsored webinars, panel discussions, social media, and group boards.

Connecting with recruiters by way of on-line group boards or company-sponsored webinars could be an effective way for candidates to authentically introduce themselves and open the door to profession alternatives, in accordance to Niall O’Rourke, VP of expertise acquisition at Intuit. “Whether or not forging one-on-one connections or taking part in group discussions, candidates can showcase their worth in a extra informal setting, take part in surveys and be part of occasions that talk to their pursuits {and professional} background, offering context past what could be expressed in a résumé.”

O’Rourke goes on to say Intuit retains in contact with members who be part of their company-sponsored webinars, inviting them to be part of Intuit’s on-line expertise communities. As we speak, roughly 30% of software program engineer hires at Intuit are present members of their expertise communities.

Providing a favor or connection

In your preliminary outreach to an organization, as a substitute of merely asking whether or not a recruiter or hiring supervisor is conscious of a job opening, take the initiative to make a helpful contribution to your goal group. “Once you assist somebody clear up an issue, they’ll keep in mind you positively to your effort and be extra keen to enable you out sooner or later,” says Jon Hill, CEO and chairman of the Energists, an government search agency.


Offering worth might embody providing to introduce somebody to a related contact, referring a brand new buyer, mentioning a helpful occasion, relaying a chance, and even simply sharing a helpful article.

Contributing worth conveys you’re proactive, which is a trait hiring managers admire, says Ro Kalonaros who sits on the worldwide content material and tradition crew at Omnicom. “I received a easy e-mail from a job seeker who heard me communicate at a digital occasion not too long ago and had come throughout an fascinating article constructed on a subject I’d spoken about. That article was precisely what I wanted for a presentation I used to be constructing. No gimmicks, simply real [consideration] and actual connection.”

Sharing your personal content material

Creating your personal content material on-line can exhibit a observe document of curiosity and fervour about subjects that may very well be related to an eventual goal firm and hirer. Sustaining a weblog, self-publishing on LinkedIn, or creating invaluable content material on different social media platforms generally is a manner of reinforcing your private model with a potential employer.

Michael Lowe, CEO of evaluate web site Automotive Passionate, explains that whereas résumés and canopy letters can exhibit a candidate’s skilled background and understanding of their firm, ascertaining what a person is aware of about automobiles is tough from these supplies alone.

“We’ve acquired YouTube channel movies from on-line creators who work each day on their automobiles and have huge quantities of data. We additionally obtain résumés from bloggers who run their very own automobile blogs which exhibits they already perceive the work we’re doing right here.”

Lowe states sharing related content material helps candidates stand out whereas additionally enabling Automotive Passionate to single out one of the best candidates through the recruitment course of.

Sending a tangible reward or useful resource

Though sending objects (resembling flowers) to a hiring supervisor to get their consideration might appear pressured, awkward, and even inappropriate, mailing a considerate object that’s related to your goal firm or the position can actually seize somebody’s consideration.

Jeff Neal, an operations supervisor, acquired over 100 résumés for a advertising place opening at their firm. One candidate did some on-line analysis, found Neal preferred fly fishing, and used this as a manner to exhibit his market analysis expertise. “This candidate really mailed his résumé with a packet of fly-fishing lures. I used to be very impressed and invited him in for an interview.”

Creativity also can go a great distance in reinforcing your key expertise in a manner that’s laborious to do with a résumé alone. Peter Grey, president of an actual property group, spent a earlier decade in human sources. He says almost any job utility tactic, together with worker referrals and even direct functions, fared higher than on-line functions.

He shared an instance of a candidate making use of for a brand-building advertising position. “The applicant made a model of water utilizing his title. The elements have been all of his constructive attributes: laborious work, artistic, good crew participant, and so forth. I checked out his utility for hours, in contrast to two seconds earlier than deleting a web based utility.”

All these ways take extra effort than simply firing off a fast e-mail or résumé—and that’s type of the purpose of customizing and focusing your strategy. Your strategy to the job hunt says lots about your private model as a candidate. In case you’re keen to go the additional mile, it demonstrates initiative and thoughtfulness.


Whether or not you select to attempt out one among these ways or just stick to extra conventional outreach, customizing your message primarily based in your analysis on the corporate and position is important to standing out. Keep in mind that actual effort is obvious and nonetheless fairly profitable. So, don’t be afraid to strategy somebody in a novel manner which will shock and delight them; it would simply be the factor that helps you get your foot within the door.