4 ways internal podcasts can help boost employee engagement

p 1 4 ways internal podcasts can help boost remote employee engagement

We reside in a whirlwind of data. We’re all consuming media minute to minute in ways we may by no means think about simply 5 years in the past. New social media platforms like TikTok have us laughing and dancing, and we watch breaking information reside as occasions unfold as if we have been there. Sure, we reside a lot of our lives on-line, and with the pandemic plunging us right into a work-from-home future, our office too has all of the sudden gone digital.

The pandemic accelerated sure behaviors by 5 to 10 years, ushering within the “future of labor” we’ve all been listening to about for thus lengthy. We’ve all engaged, to a point, in a mass distant work experiment. Digital platforms have carried out exceedingly effectively throughout this time: Zoom has develop into the de facto video assembly software program and stuffed the void of face-to-face conferences and workplace chats. Slack and Groups have allowed for simple and fast communication amongst staff, facilitating on the spot messaging and easy, environment friendly file sharing. E-mail has remained a continuing of labor life.

Whereas these platforms create a hum of the office, they fail to deliver to life the tradition created in an workplace. They only aren’t designed for it. The half-hour scheduling of Zoom can depart little room for discussions of what folks bought as much as through the weekend. The necessity to replace colleagues about our work can supersede the will to replace them about our lives. It can be simple for a way of belonging and inclusion to wane from this lack of private engagement. Office tradition isn’t just a buzzword–it’s greeting the brand new employee, shouting over to congratulate a colleague on a job effectively accomplished. And it’s one thing we’re all nostalgic for.

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Employers have largely overcome the problem of adapting to earn a living from home from the productiveness perspective. The virtually in a single day scramble to maneuver to at-home work left staff grappling with web connections and video digicam setups. Now, employers turning their eye to the long-term challenges of working from house and rethinking internal communications to foster connection between staff and their office is high of thoughts.

The explosion of podcasts is well-documented. Listenership within the U.S. alone has grown more than 37% during the last three years. Persons are spending extra time than ever listening to podcasts, and it’s not stunning that new social media platforms like Clubhouse are betting on the way forward for audio at a time when (*4*) have reported video name fatigue because the begin of the pandemic. Podcasts have lengthy been a longtime advertising and marketing device. However current circumstances have made companies suppose extra creatively about how they convey internally. They usually’re discovering that internal-only podcasts are an important, personalised method of reaching their workers at this turbulent time.

Podcasts are standard for a cause. They let folks right into a dialog; followers of podcasts might really feel like they know the hosts of their favourite reveals. This sense of camaraderie could also be elevated by the relaxed nature of an audio dialogue. Podcasters typically aren’t lecturing or informing; they’re chatting. The clean canvas of an audio dialog additionally results in podcasts that take revolutionary approaches to topical discussions. With an overload of content material streaming by us on daily basis, from our overflowing e-mail inboxes to incessant information updates, a robust podcast will break via the noise.

Not like real-time video conferences and messages, which demand our presence and a spotlight for a lot of the day, podcasts can be consumed on our personal time, at our personal tempo. It’s simple to dip out and in of a podcast whereas driving, figuring out, or having lunch.

During the last yr at Workvivo, the employee communication platform I cofounded, we’ve had a number of purchasers ask us to introduce podcast performance onto our office communication platform. And since introducing this, we’ve seen that firms of all sizes are embracing this new method of speaking with their workers. The podcast medium lends itself to a wide range of codecs that can present nice worth to staff:

Fireplace Chat

Staff are burned out and feeling uninspired. Fireplace chats can be an effective way to stimulate creativity and pleasure inside the firm. Bringing in attention-grabbing exterior audio system to share their knowledge with staff can be an important alternative for coaching and schooling. There may be, after all, no uniformity of visitors on this format—business consultants, former staff/founders, and enterprise audio system are all examples of potential visitors for fireplace podcasts. Staff will really feel particular in the event that they can hear solely from business consultants speaking about subjects related to their jobs. Corporations aren’t in a position to host the same old occasions beneath the present circumstances and this sort of podcast can fill that hole and are logistically a lot simpler to rearrange.

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Classes from Management

The relaxed nature of podcasts can even be an important method of exploring an organization’s tradition by interviewing its leaders. In an organization of fifty,000, it’s uncommon that workers will get to spend vital time with the CEO and even different members of management. And even in a smaller firm, generally even with city halls there isn’t sufficient time to delve into the corporate’s broader targets. McKinsey research has discovered that when their firm’s objective is activated and aligned with them personally, staff usually tend to be loyal, engaged, and prepared to advocate for his or her firm. It can be onerous to really feel a part of one thing larger once you’re commuting 6 toes out of your mattress to your laptop computer. Listening to leaders make clear their views and targets for the corporate and the way issues are monitoring can help get staff on board and dealing towards a standard purpose. 

Onboarding

The relentless barrage of paperwork and spreadsheets that type the onboarding technique of so many firms can be demanding and intimidating. And with out the in-person expertise of chatting together with your new colleagues and supervisor, this sense of overwhelm can be amplified for brand new joiners. Channeling a few of this data right into a podcast with a human voice can be a great way of constructing the method extra private and letting new staff know that they’ll be supported throughout what can be a complicated time. The serialization of such podcasts can help new workers members regularly construct up the information they should play a robust position on their staff.

Recognition

All good firms make sure that their staff are celebrated for his or her achievements. What higher option to give these staff a platform to speak about their accomplishments and reward them for his or her onerous work than with a dialog shared all through the corporate? This type of podcast can supply a supply of inspiration for different groups to realize their targets. By taking the notion of “employee of the month” a step additional, you can put a highlight on success tales from across the firm, constructing a way of momentum and positivity round work.

Distributed workforces aren’t going wherever anytime quickly—Workvivo’s survey discovered that 90% of employees will stick with their firm longer if working from house stays an choice. And as employers rethink how they convey with workers, they need to think about deploying podcasts. After all, this isn’t a panacea for employee engagement and should come as a part of a wider technique. However the rising pattern of internal podcasting displays a wider transfer towards artistic ways of speaking. Previous-school bulletin boards and company-wide emails merely gained’t reduce it anymore in a brand new age of communication.


John Goulding is the CEO and cofounder of Workvivo, an internal communications platform that helps firms improve employee engagement.