11 Actionable Tips to Increase Instagram Engagement and Drive Traffic to Your Website

Boost Instagram Engagement drive traffic

Would you want to improve your Instagram engagement to improve site visitors to your web site? Or would you want to improve Instagram gross sales?

Whatever the purpose you utilize Instagram, you want to give attention to connecting together with your present clients and followers, and additionally gaining new ones.

In our latest reside session with Andrea D’Ottavio, founding father of Webing and a digital advertising knowledgeable who’s also referred to as VagabondCEO, shared his 11 ideas to enhance Instagram engagement organically. And on this weblog, we’re going to cowl all these ideas and techniques.

If you’re not a reader and would slightly watch a video as an alternative, right here is the video for you –


The reason why you want Instagram to promote extra?

In accordance to Andrea, listed here are 4 causes you shouldn’t keep away from Instagram when you really need to increase your gross sales –

  • Instagram has 500M+ every day energetic customers. (Instagram)
  • India is the second-largest nation by way of Instagram customers (Statista 2020)
  • 200M+ of accounts go to a enterprise profile every day (Instagram
  • It’s the 2nd most engaged social media platform after Fb with over 60% customers log in every day (Brandwatch)
  • That stated, I hope these statistics will persuade you that Instagram is the platform that try to be used strategically to drive site visitors and increase gross sales.

    Earlier than going forward, let’s first attempt to perceive what Instagram needs from us and the way it ranks our content material.

    Perceive Instagram Rating Elements –

    First issues first, perceive that Instagram needs us to be hooked to the platform. They need us to spend extra time on the platform to allow them to promote extra adverts.

    And to succeed on the platform as a content material creator, assist them in attaining their goals – make customers spend extra time!

    Therefore, crucial rating components are –


  • TIME individuals spend in your content material (posts, tales, IGTV)
  • How individuals ENGAGE together with your content material
  • Time and engagement in your content material are the prime components of how profitable you could be on Instagram.

    Tips & Ways to enable you to rank higher and increase engagement on Instagram 

    All stated you’ve got to all the time needless to say Instagram needs customers to be engaged on Instagram, and your technique must also be in the identical path to obtain your objectives.

    If you’re prepared, let’s get began…

    1. Optimise your Instagram bio

    Your Instagram bio is likely one of the first issues that individuals see after they land in your profile, and you need them to inform probably the most enticing factor about your model that makes them scroll down and comply with your web page finally.

    Nonetheless, bio isn’t only a place to inform about your model however to ensure that your profile is discoverable on your major key phrases. There are two methods to add key phrases in your Instagram profile. First is, you may add the first key phrase in your profile identify. For instance, when you’re an influencer, you may add a key phrase like “Instagram Influencer” together with your profile identify as proven under –

    One other means is, you may add the secondary key phrases within the bio like Leadpages have added a few of their major key phrases.

    Listed below are just a few extra methods to optimise your Instagram bio –

  • Add emojis/symbols.
  • Add your model, hashtag.
  • Add a UTM to the hyperlink and shorten it.
  • 2. Use the appropriate hashtags

    On Instagram, customers can comply with particular hashtags which permit you to be found within the feed of people that aren’t following you however have an interest within the subject you cowl.

    So, through the use of related and focused hashtags in your submit and tales will help you increase engagement and appeal to new followers which could be additional translated into extra clients for your small business.

    To search out probably the most related hashtags on your posts, you should utilize instruments like Tailwind, Keyhole and Social Info

    3. Share infographic posts

    Infographic or any instructional posts are one of the vital participating content material sorts on Instagram as a result of such posts improve the variety of saves in your submit which is important for Instagram algorithms. 


    The extra the saves you get in your posts, the Instagram algorithm finds it extra fascinating and boosts the attain of that particular submit. And since these are informative posts, individuals like to share their very own opinion across the subject which establishes the engagement on the submit.

    So, all the time to attempt to share informative posts which convey worth to your viewers about your services or products.

    4. Submit Lengthy Movies

    Instagram permits you to share movies of a most of 60 seconds within the submit whereas on IGTV, you may share longer movies and share its preview in your Instagram feed and tales.

    Now, the longer your movies are the extra time individuals spend in your content material permitting you to interact them and drive them to your web site through the hyperlink within the IGTV description.

    As talked about earlier, Instagram needs us to spend extra time on the platform and by posting lengthy movies you’re retaining individuals on the platform for an extended length. Thus, Instagram loves your content material too and provides a broader attain among the many related viewers.

    5. Use Interactive tales to develop engagement

     Instagram has developed the story format because it was launched a few years in the past. It’s repeatedly bringing new interactive stickers that enable customers to interact with the manufacturers as an alternative of simply being an viewers.

    Interactive stickers like Questions, Quiz, Polls, and countdown allow you to hold your viewers engaged and make them spend extra time in your tales. For instance, after we had been about to go reside on YouTube for this webinar, we used a countdown sticker in our story which permits customers to set the reminder when the countdown ends.

    You can too add a hyperlink to tales which individuals can entry by swiping up in your story. This fashion you may direct the individuals to your weblog submit, touchdown web page or YouTube Dwell as we did –

    6. Add your primary merchandise as story highlights

    Utilizing story highlights, you may add tales to seem in your profile proper under your bio even after the unique story disappears. Now, when you’re promoting merchandise or providing providers, story highlights can be utilized as a listing from the place customers can go to your web site and study extra about it.

    For examples, when you’re an affiliate marketer then you may add your greatest promoting or fashionable affiliate merchandise within the story spotlight. This fashion each time a person lands in your web site, they will undergo all of the instruments advisable by you.

    Instagram story highlights are actually an important part of your profile and it’s essential to leverage it to create consciousness about your choices to the primary time guests and drive them to your web site.

    7. Do micro-blogging on Instagram

    Instagram is an image sharing platform and it’s true that photos are price a thousand phrases. Nonetheless, a mixture of an image with a compelling story behind it provides extra that means to it.

    You need to use Instagram as a micro-blogging platform the place you may dive deeper into the subject, share behind the scene story or tutorial together with your followers within the submit caption. For instance, within the submit under, we took a micro-blogging method within the caption to speak concerning the picture content material.

    The benefit of doing that is that customers will spend extra time in your posts and stimulates dialog within the feedback which finally leads to larger engagement and wider attain of posts.

    8. Share Quotes

    On Instagram, individuals love quotes, they save the quotes, they like and share with others which ends up in larger engagement.

    So, whether or not you’re working a restaurant, retail retailer or constructing private model, quotes work for each sort of viewers in retaining them engaged and staying on high of their thoughts.

    You possibly can leverage Pinterest to discover quotes associated to your trade or product and use free instruments like Canva to add quotes to your pictures like under –

    9. Get extra clicks in your hyperlink in bio

    Since you can not add hyperlinks in your Instagram submit captions, you need individuals to click on in your hyperlink within the bio to go to a webpage for extra info.

    Now, encouraging individuals to go to your profile to discover the hyperlink to get a suggestion, obtain an e book or simply to learn the latest weblog submit is an enormous factor to ask. Nonetheless, you can also make this simpler on your followers, by including your profile username within the caption the place they will click on and go to your profile instantly from the caption.

    The target of doing that is to supply a call-to-action instantly from the caption as an alternative of simply asking “go to the hyperlink within the bio”.

    10. Add a number of hyperlinks in your bio

    Nicely, you can not actually add a number of hyperlinks in your bio however I’ve a hack to enable you to with it. You possibly can add a hyperlink to an Instagram particular touchdown web page the place you may add hyperlinks to different pages the place you need to direct site visitors.

    For instance, when you’re an Amazon affiliate, you may add your affiliate web page hyperlink within the bio. Equally, in case you are promoting ebooks or programs, you may add a hyperlink to the touchdown web page highlighting the favored programs.

    You can too use free instruments like Linktree to create a hyperlink with a number of hyperlinks to totally different web sites or pages for the guests. Right here’s how SEMrush makes use of Linktree to supply a number of hyperlinks to their Instagram followers –

    11. Run Instagram Giveaways

    Final however not least, you must run Instagram giveaways to drive extra engagement and construct an energetic follower base on your model.

    Instagram giveaways are limited-time contests throughout which the model guarantees to give away one thing to a number of fortunate individuals who fulfil a specified set of standards outlined by the model itself.

    Working an Instagram giveaway contest might sound like a big job and costly, nevertheless it isn’t like that. Your giveaway prize has to be one thing that provides worth to your viewers and makes them really feel good to win that. 

    Listed below are two varieties of giveaways you may run on Instagram –

  • Remark Picker giveaways – On this giveaway, submit pictures or movies and ask individuals to remark and point out a (or a number of) buddies to enter the competition. Afterwards, you randomly choose the winner(s) from the individuals.
  • Hashtag contest – In the sort of giveaway, you ask individuals to submit a photograph or video together with your product or something associated to a selected subject and a winner is picked from them. You can too add just a few extra phrases for the competition participation like comply with and point out your profile, tag 2(or extra) buddies within the caption to get higher engagement.
  • Now, making an Instagram profitable relies upon quite a bit on the way you unfold the phrases concerning the contest and how do you announce the winners.

    When there are many manufacturers working faux Instagram giveaways simply to appeal to new followers, transparency out of your half can play a major function in attracting wider participation and followings on your model.


    Instagram is likely one of the hottest social platforms, particularly amongst younger individuals, so it doesn’t matter what trade, trade or career you’re in, Instagram wants to be included in your advertising technique.

    And now that the most effective techniques to develop your model on the platform, it’s excessive time you set them into motion and see the outcomes. Nonetheless, I have to say that the best asset you may have in advertising is persistence and consistency.

    These methods will help you improve engagement on any Instagram profile when you do it persistently and preserve persistence to see the numbers develop.

    Do you utilize Instagram for your small business? In that case, share your one tip with us that labored for you within the feedback under.